Adblock Plus, the popular online ad blocking software, will now be starting an ad platform for publishers which will allow them to choose from a marketplace of pre-whitelisted advertisements that they can drag and drop onto their sites. Adblock Plus has teamed up with publisher platform ComboTag to build an Acceptable Ads Platform (AAP). Advertisements on this platform will have to adhere to certain sizes and spots. Publishers will have a drag-and-drop editor to place readymade ads into their sites in realtime. Note that this is only for users who have agreed to allow non-intrusive ads to support websites. Adblock Plus will still block all non-compliant ads, and users can still turn off the Acceptable Ads feature completely if they choose. Publishers will need to integrate a single tag into their page, and they can start using the new ad-tech platform. The beta is open for publishers and advertisers who would like to test it, and it will fully launch in the fall, the company added in its statement. It is worth noting that Adblock Plus had started whitelisting acceptable ads some months ago and the company claimed that it used to take weeks to vet an ad which now takes seconds. Eeyo had also constituted an independent committee to over see its acceptable ads initiative last year. Feed back mechanism AAP has a feedback mechanism for users where they can rate an ad whether it was good or bad. The mechanism is embedded into each of the ads and will help…
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