wordpress blog stats
Connect with us

Hi, what are you looking for?

To fight intrusive ads, Adblock Plus launches its own ad platform

Adblock Plus, the popular online ad blocking software, will now be starting an ad platform for publishers which will allow them to choose from a marketplace of pre-whitelisted advertisements that they can drag and drop onto their sites. Adblock Plus has teamed up with publisher platform ComboTag  to build an Acceptable Ads Platform (AAP). Advertisements on this platform will have to adhere to certain sizes and spots. Publishers will have a drag-and-drop editor to place readymade ads into their sites in realtime. Note that this is only for users who have agreed to allow non-intrusive ads to support websites. Adblock Plus will still block all non-compliant ads, and users can still turn off the Acceptable Ads feature completely if they choose. Publishers will need to integrate a single tag into their page, and they can start using the new ad-tech platform. The beta is open for publishers and advertisers who would like to test it, and it will fully launch in the fall, the company added in its statement. It is worth noting that Adblock Plus had started whitelisting acceptable ads some months ago and the company claimed that it used to take weeks to vet an ad which now takes seconds. Eeyo had also constituted an independent committee to over see its acceptable ads initiative last year.  Feed back mechanism AAP has a feedback mechanism for users where they can rate an ad whether it was good or bad. The mechanism is embedded into each of the ads and will help…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Bankman-Fried has also been ordered to forfeit $11 billion to repay the aggrieved customers of his crypto-exchange platform FTX.

Amazon

According to UOKiK, Amazon misled users into believing that placing an order or receiving an order confirmation was tantamount to a sales contract, which...

News

The ECI found Shrinate's comments to be in ‘undignified and in bad taste’ and to be prima facie violative of the ‘Model Code of...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ