Mumbai-based advertising technology firm Fork Media has set up its operations in Singapore, after initially launching in India in 2013. This is the company’s second office outside India; it forayed into the international market with the launch of its GCC operations in Dubai in 2014. In India, Fork Media operates through offices in Mumbai and Delhi as well. The company will also expand operations to other Southeast Asia (SEA) markets including Indonesia, Thailand, Malaysia, although its SEA operations will be headquartered in Singapore, added Fork Media in a statement. It has plans to set up offices in Vietnam and Philippines in the future. As part of expansion plans, Ayesha Surty Vinayak has been appointed as the company’s new Country Director for the SEA region. , Vinayak had previously worked with television networks including Star TV, Turner General Entertainment Networks (Imagine TV) and the Times Television Network. On why it chose to set up shop in Singapore: “There is an increase in adoption of digital advertising in Singapore, given industry changes, evolving technology, and the government promoting its Smart Nation initiatives. Companies are increasingly taking steps to becoming more digitally-enabled. Bridging the media gap with consumers can potentially allow companies to unlock efficiencies and increase their competitive advantage,” Flagship advertising products for international markets: The company mentions that its flagship advertising products—Brand Press, a native advertising platform; and Impulse, image recognition and monetization platform—will be its key offering for the international markets. Twitter partnership: However, its recently launched influencer marketing…
