The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 109 out of 155 advertisements brought to it in May 2016. These advertisements belonged to various categories: 41 in Healthcare category, 12 in Food & Beverages, 9 in E-commerce, 9 in Consumer Durables Category, 23 ads in Education category and 15 advertisements from other categories. In ecommerce: - Amazon Kindle’s claim of ‘Unlimited Reading’ is not substantiated in addition to not having any disclaimers. A limit of 10 books cannot be considered as an ‘unlimited’ offer. - Amazon’s friendly customer service ad showing “a scooterist out of fuel being towed by another scooterist with his left leg and giving a final push towards the petrol pump” encourages a dangerous practice with reason while encouraging negligence. - Flipkart’s ad claiming Sansui 1 ton 5 star AC at Rs 19,999 was false as the product was not available at the same price. - Flipkart’s ad’s claim “100% original products” and “Flipkart matlab bilkul pakka” are not substantiated and misleading by exaggeration. - Naaptol’s electric pest and insect control machine’s ad claims to drive away insects and pests is false and misleading by exaggeration. - OLA Cabs ad claiming ‘OLA Micro @ Rs6/km’ is not substantiated and is also misleading by omission of other additional charges. - Askmebazaar’s advertisement that claims “Asus Zenfone 2 at Rs 1435” is grossly misleading. - Quikr’s claim “Get Quikr Free delivery” is false and misleading. - Some of the profiles of…
