Alibaba owned UCWeb’s Android app store 9Apps will now offer ecommerce shopping aggregation on its app. Users of the app will also be able to compare prices from Paytm, Flipkart, Myntra, Snapdeal, Jabong, Askmebazar, Voonik and Shopclues. It will also offer discounts and coupon codes in a separate section. This is in addition to the apps and games it already provides. 9Apps claims to have 250 million monthly active users. Note that Android had 65 billion app installs in 2015, according to Alphabet, Google’s parent company. Interestingly, 9Apps’ development comes 4 months after Times Internet* owned CouponDunia started giving users cashbacks for shopping via the site, apart from also offering discounts, a month following the Indian government disallowing FDI in ecommerce and limiting discounting. Coupondunia founder Sameer Parwani told MediaNama, “...Cashback is where we want to be whether or not e-commerce marketplaces find a way to continue deep discounts or they don’t. If they do continue deep discounting, then the coupon part of our site remains strong and we’ll continue to have a strong funnel of users who first look for coupons and then get pulled into cashback. On the other hand if deep discounting does end, then the only way to save online will be via cashback and therefore the offering becomes even more valuable for consumers.” Other Android app stores: - Google Play Store: In May, Google Play Store started providing the option to join beta programs of apps through the Play Store, if the option had been made…
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