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YuppTV Bazaar to stream content from Culture Machine

YuppTV Bazaar has tied up with Culture Machine to make available all of Culture Machine’s channels including Being Indian, Epified, Old Delhi Films, Put Chutney, Blush, Rascalas, Being Indian’s Awesome Sauce, Whack and VIVA, on the YuppTV platform. The financial details of the partnership were not disclosed. At face value, it seems that Culture Machine will provide its pre-existing channel content for streaming on YuppTV Bazaar. Culture Machine owns and operates a cluster of channels on YouTube, and while those channels have ads, the company also produces content for clients like Samsung, Ola Cabs, Edelweiss Tokio Life Insurance, Closeup, Vodafone, Nike, Myntra etc. It claims to have over 500 million monthly views on its channels which produce content across genres. YuppTV, on the other hand, operates on a subscription model. It is possible that Culture Machine sees this partnership as a means to know more about subscription based revenue. We've written to the company to find out more and will update this when we hear from them. YuppTV’s previous content partnerships: - Earlier this month, YuppTV partnered with Silly Monks to acquire digital streaming rights of the latter’s Hindi, Telugu, Tamil & Malayalam content like movie trailers, music videos, interviews and events from Tollywood, Mollywoood and Kollywood film industry. - In April, YuppTV added Star Plus and Life OK to its platform. - In March, it partnered with Zee Entertainment Enterprises (ZEEL) to provide digital content from Zee’s &TV channel, including content like movies and TV shows played on the channel. - In the same…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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