Media buying agency Mindshare has partnered with analytics startup Vidooly to launch ‘Kyve’ in India, which is a platform for brands and advertisers to track their online video viewership. The platform provides advertisers with insights into their viewership habits of their target audience, understand viewers’ consumption as well as engagement.
In addition, data collected from Kyve will help Mindshare India to source relevant partners and influencers for advertisers/brands to engage with for content creation. Recorded data will also be used to strategize digital video & content strategies for brands consulting with Mindshare. The tool can also be uses to employ targeted advertising, eliminate audience spillage, and further measure the progress of video campaigns.
Mindshare currently offices across 86 countries across regions like North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Mindshare is also a part of GroupM, which oversees the media investment management sector for WPP.
The Loop product: Mindshare had earlier launched The Loop, a data focused “war room” in India in 2014, which pulls in live data feeds from over 100 sources, for adaptive decision making for marketing. At the time of launch, the company said that The Loop will be active in close to 15 markets globally. It was already operational in 5 offices in the US.