Media buying agency Mindshare has partnered with analytics startup Vidooly to launch ‘Kyve’ in India, which is a platform for brands and advertisers to track their online video viewership. The platform provides advertisers with insights into their viewership habits of their target audience, understand viewers’ consumption as well as engagement. In addition, data collected from Kyve will help Mindshare India to source relevant partners and influencers for advertisers/brands to engage with for content creation. Recorded data will also be used to strategize digital video & content strategies for brands consulting with Mindshare. The tool can also be uses to employ targeted advertising, eliminate audience spillage, and further measure the progress of video campaigns. Mindshare currently offices across 86 countries across regions like North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Mindshare is also a part of GroupM, which oversees the media investment management sector for WPP. The Loop product: Mindshare had earlier launched The Loop, a data focused “war room” in India in 2014, which pulls in live data feeds from over 100 sources, for adaptive decision making for marketing. At the time of launch, the company said that The Loop will be active in close to 15 markets globally. It was already operational in 5 offices in the US.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...