IoT startup Trak N Tell owned by Bits N Bytes Soft Private Limited has raised an undisclosed amount of funding from a cluster investors including the likes of Brian Acton, Co-Founder, WhatsApp. The company will use the fresh towards product development and business expansion and hiring talent in verticals including R&D, operations and marketing. The Gurgaon-based company currently provides a GPS-based product that enables car owners and fleet owners to track their vehicles using their smartphones. The company claims that, the vehicle can be turned off or immobilized to prevent theft. For this, it uses Machine-to-Machine (M2M) and IoT capabilities and integrate a vehicle’s performance/trip data into a smartphone app. The app can predict engine failure, notify car owners on preventive maintenance, provides a system for fuel monitoring, over speeding alerts, among others. Apart from this, sensors fitted in cars will provide data about the location and usage patterns of the vehicle, while all such data is relayed back into a cloud infrastructure, and displayed to users in real-time. The company claims that currently its ‘Connected Cars’ product has been fitted in over 6000 cars, and even claims to have prevented at least 61 instances of car theft. “We will be launching a superior safety solution for individual car and bike owners as compared to the present devices available in the market. Our aim is to offer an Indian version of connected cars that are available in Europe and North America. While the quality is in parity with international standards, our…
