Hungama has partnered with government owned ISP MTNL to provide entertainment content to users in Delhi and Mumbai. MTNL has only 1.10 million broadband subscribers, but remains the third largest wireline ISP in the country. Hungama has similar partnerships with BSNL (9.9 million), ACT (0.96 million), Hathway, Videocon and Tata Photon in India. The partner site, hosted at mtnl.hungama.com, appears to be a mirror of Hungama.com. Subscription plans range from Rs 199 per month for access to streaming from a library 3.5 million Songs, over 20000 Videos and 500 short films. The company has two movie plans, offering Standard Definition (SD) movies at Rs 199 per month, and High Definition (HD) and SD movies at Rs 299 per month. At Rs 99 per month, Hungama also offers access to games. In comparison, on Hungama.com, users can view HD movies at Rs 249 per month, and can view a single SD movie at Rs 60, for 3 days of access. Finding pricing information on Hungama.com is remarkably complicated. We couldn't find any online games on Hungama.com If accessing content is cheaper on Hungama.com, why would anyone go via MTNL. However, Hungama has every reason to tie up with MTNL, or any other telecom operator: if a user subscribes (or is subscribed) to a service, the charges will be added to the broadband bill. Shoving ads into user Internet connections What they're also doing is shoving ads into MTNL users Internet connections, promoting this service. A Hungama advertisement has popped up on my MTNL Internet…
