Sellfie

Users can now sell and collect payments directly on social media sites, messengers and other online channels, with the launch of Citrus Payments’ Sellfie app for contextual payments.  Sellfie allows users to take a picture of an item, price it, choose shipping options, and push a link to Twitter, Facebook, Instagram as well as WhatsApp to sell and collect.

This product is targeted at individuals who have built business reach by selling products on social media through Facebook Pages and Instagram.

The link will redirect buyers to a payment page where they can complete the transaction. The app also lets users sellers chat with buyers and complete the orders received from multiple channels all in one place. Citrus says that it does not need any documentation for users to start using Sellfie.

Sellers have to take pictures and add product name, description,the inventory size, selling price and mention the mode of selling (shipping or in-person). They will also have the option of accepting or rejecting an order.

To address trust deficit between buyer and seller, Citrus stores the payment in an escrow account and releases the same to a seller once the transaction is complete. If an order is not honoured or not complete, Citrus will reverse the payment to the customer, Anish Achuthan , business head at Citrus told MediaNama. He added that they would be looking into payments on Facebook’s Messenger

Products modeled on PayPal’s initiatives

Note that this is Citrus’ second product which is modeled on PayPal’s products. Earlier this year, PayPal also introduced a new product called PayPal Commerce, a set of tools and APIs which would allow merchants to sell across mediums such as  email, social share, blogs, articles, ads, in-app, and “anywhere consumers are online or on their mobile devices.” So far, the product is in beta.

However, Achutan clarified that PayPal product is targeted at small startups and businesses and Sellfie will be targeting individual sellers.

PayPal has a product which offers credit to buyers to complete a purchase and pay later. This represents about 2% of the company’s total payment volume processed or around $1.62 billion in the March quarter. Citrus Payment services is rolling out a similar product, as indicated by this YourStory report. The solution will be called Lazypay and will allow Citrus Pay to become an underwriter of transactions and charge consumers, on a fortnightly basis.