Twitter and Periscope have more reason to worry. YouTube will soon allow all users to live stream videos from their app, the company said on their blog.
However, there is already a tab on YouTube’s app which shows which live streams that are currently playing and includes a a live chat. It looks like a lot of news channels such as TV9, AajTak and Asianet News already have live news beaming onto the app and the website.
Users need to tap a big red capture button right in the corner, take or select a photo to use as a thumbnail, and they can broadcast live to your fans and chat in near real time. YouTube says that the live streams can be searched on the app and will also give recommendations and playlists.
Where YouTube does better
Like YouTube said on its blog, it has had live streaming since 2011 and has covered a lot of events live such as the Royal Wedding (groan), Felix Baumgartner’s jump from space and even the Coachella music festival this year. It also has fabulous music stations which stream music all day such as this. It’s just surprising why YouTube didn’t allow users to live stream earlier.
Compared to other live streaming services from Facebook, Periscope and Meerkat, YouTube clearly has an edge as it allows users to search for live streams on the app. Periscope and Meerkat, however, have one flaw which does not allow to store videos which are streamed. Meerkat immediately deletes the video while Periscope stores the video on for one day.
Facebook and YouTube can archive the videos which can be viewed later.
However, Facebook can share live videos on the “Update status” line and users can also choose the audience they want to share it with. Facebook is limited when it comes to the reach of its live streams and is only for people who follow you or friends and family. So it can be used for more intimate moments like videos of babies walking. In a sense, Periscope and Meerkat work more as a broadcasting medium.
Other developments from YouTube
– Earlier this month, YouTube said that users in India can now download videos overnight within the mobile app by taking advantage of cheaper or discounted data packs available during late night hours or non-peak hours. More on that here.
– Last month, YouTube had introduced a new messaging feature called native sharing. The feature was launched for a select group of users who can then invite friends into conversation threads. The message threads will stay on YouTube’s mobile app on a new tab. Users can send and receive YouTube videos within the app rather than copying and pasting links as a text message.
– YouTube introduced a new 6 second video ad format dubbed Bumper ads, to increase the reach and frequency of ads on mobile devices. The ads would be sold through Google AdWords on a cost per thousand impression (CPM) basis beginning next month. Since the ads will be just six seconds long, consumers are unlikely to have the option to skip them.