Fashion marketplace Voonik has acqui-hired Zohraa, a marketplace for designers and boutiques, and will enter the e-commerce space through the launch of It also acqui-hired Styl, a salon and spa booking app, and Picksilk, an online silk store.

The company did not disclose the size of the deals. But it has stated that the aqui-hires will help Voonik in strengthening its core offerings in technology and product. In an acqui-hire, a company is bought out for its talent, rather than its services or products.

Zohraa has been renamed as Vilara and Styl has stated on its app that due to the acquisition by Voonik, the company is halting it operations. Picksilk is continuing as an independent site for now.

The company claims to have over 10 Million registered users, with 8 Million app downloads. On the supply side, the Voonik claims to have over 15 Lakh products from more than 10,000 sellers.

Zohraa was founded in June, 2012 and sells ethnic wear and designer wear products. It currently has a team of 12 members.  Styl was founded as a platform to connect salons and stylists and consumers and has a team of nine members. Picksilk, an online silk sarees store, has a team of eight members.

Past developments

– In February, Voonik had acqui-hired Getsty, a personal shopping platform for men, for an undisclosed amount.

– In August 2015, Voonik had acqui-hired TrialKart, a mobile platform for providing virtual dressing room experience.

– In June 2015, Voonik had raised $5 million in a round of funding from Sequoia Capital and Seedfund for personalisation and style recommendation technology.