Times Group and Vice Media have announced a partnership to launch an Indian version of Vice. The partnership will also launch television brand VICELAND as paid TV network in India. Vice will be opening a new bureau and production hub in Mumbai and will create original content to be distributed across television, mobile, digital and linear platforms in the region. Vice will be hiring journalists and filmakers and open local production studios. Vice says that it will airing tailored local news and lifestyle programming around the clock. Vice Media also has other channels such as Noisey (music and reviews), Motherboard (technology news), Thump (for electronic music and culture), The Creators Project (a channel which covers mix of creative arts and technology) and Fightland (a channel on mixed martial arts). It also has a TV documentary series on HBO which focuses on an immersionist style of documentary film making. Times Group and @VICE are partnering to launch Vice India! pic.twitter.com/VuY6K6mrEj — Satyan Gajwani (@satyangajwani) June 22, 2016 The partnership will be brought under Times Group's Times Global Partners (TGP) who a similar deals with Gawker Media to launch Indian editions of Gizmodo and Lifehacker.TGP currently has strategic partnerships with Uber, AirBnB, Coursera, Huffington Post, Business Insider, Goal, Techradar, Investopedia and Advertising Age. The Times Group pioneered the private treaties business, now called Brand Capital, which involved taking equity in companies in exchange for marketing inventory. An example of how private treaties deals were structured, here. Part of global expansion The Guardian reports that the Indian…
