Exclusive: Sandeep Amar has joined as the CEO of Indian Express Digital (IE Digital Media services), MediaNama has learned. Amar joins from India.com, where he had only recently been appointed CEO, in February this year. Prior to that appointed, he had been COO for two years at the company, which is a joint venture between Zee Entertainment and Penske Mediacorp. In the past, he has been the head of marketing at Times Internet*, where he worked for around five and a half years. He had a brief entrepreneurial stint, where he founded Pikboo.com.
Amar joins Indian Express Digital at a time after the company has gone through a significant revamp of its digital presence, a change overseen by its Wholetime Director and Head-New Media, Anant Goenka. Indian Express now has an integrated newsroom, has revamped its website, and will now be looking to scale up audience and pageviews. Amar, with experience in growing traffic at Times Internet and India.com, his understanding of search optimization and marketing, appears to be a good fit.
Disclosure: Times Internet is an advertiser with MediaNama