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Ola launches its hourly car rental services in Mumbai

Online cab aggregator Ola has launched a new service called Ola Rentals which will allow users to rent a car on hourly packages. The service is currently active only in Mumbai and users can choose between the Mini, Prime or the Lux segments. Ola will charge a base fare of Rs 750 for four hours and which will include travel of 40 kms. However, Ola's app showed that rentals would only include Toyota Etios, Tata Indigo and Maruti Swift Dzire, all cars under its Mini category. Ola had sent an email to customers informing the launch, but it did not provide information how much customers would be charged after four fours and the travel of 40 kms. Ola has been ramping up its service offerings. In the past three months, the company has introduced: – Ola Outstation, a cab service from Pune to travel to Lonavala, Mumbai, Nashik and Aurangabad. – Ola Lux, a luxury category of cars will include cars like Jaguar, Mercedes, Audi, BMW, Toyota Fortuner, Honda Accord. – Ola Electric rickshaws in partnership with Bhartiya Micro Credit (BMC) across Delhi, Gurgaon, Noida, Faridabad and Ghaziabad. This is interesting considering that its rival Uber has been shutting down services. Some of the features and services stopped by Uber in recent times include: – Surge pricing in Karnataka and Delhi – Bike taxi service UberMOTO in Bangalore (two months after launch) – UberBLACK service in India except Mumbai – UberAUTO in Delhi and UberINTERCITY in Pune and Mumbai In February, it also introduced…

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