Jivox, a California-based digital marketing platform, has raised $6 million in a funding round led by Brandtech group You & Mr Jones and its founder David Jones, the former global CEO of advertising conglomerate Havas. The round also saw participation from existing investors Fortisure Ventures and Jivox CEO Diaz Nesamoney. The company will use the funds to double its development team and increase its sales and marketing globally.
Jivox, which began as a video platform, is now a data driven advertising and marketing platform, serving programmatic creative advertising that includes in app video, native, mobile and display ads – for multiscreen ad campaigns. Jivox’s clients include A&E Networks, Charles Schwab, College Humor, Crispin Porter & Bogusky, Federated Media, FedEx, Digitas, Havas, Hearst, Jack Daniels, Johnson & Johnson, Marriott, among others.
In February 2014, Jivox had raised $5.8 million in Series C funding led by existing investor Fortisure Ventures with participation from new investor Shah Capital and existing investors Opus Capital, Helion Advisors and founder Diaz Nesamoney. It had raised a total $31.7 million funding across four rounds.
In October 2011, online ad network Komli Media had inked a deal with Jivox to become the exclusive licensee of Jivox’s ad platform in the Asia Pacific region and acquire existing publishers and customers of Jivox in India. However, just a month later, Jivox opened up its interactive video platform for licensing, allowing digital content publishers and owners in the Asia Pacific region to make use of Jivox’s video advertising platform to monetize their video content.
The company had also launched an interactive ad insertion solution for mobile video streams in July 2012. This solution lets publishers and advertisers insert interactive video ads into live television streams delivered via mobile devices.
Jivox had launched in 2007 and had entered the Indian market in March 2008, according to Mint.
Image Credit: David Collins