FremantleMedia, a media content producing and distribution company, will be streaming its Facebook series Confessions: It’s Complicated in audio format on Saavn, the music streaming platform. The company had launched the Facebook exclusive series in March and said that it would use Facebook Live to enable users to share comments in real time.
Fremantle will add one episode to Saavn every week after releasing it on the web. It states that a total of 10 audio episodes with a run time of 8-10 minutes per episode have been commissioned for Saavn. Saavn has also become an associate sponsor for the series. It claims that the Confessions series has had 10 million views in 40 days. The company releases new episodes every Monday, Wednesday and Friday and special episodes every Saturday.
The series is about three young women from different parts of the country living together in Mumbai. Interestingly, the agency mentions that the three lead characters will continue to tell their story outside of the series on various social media platforms, as well interact with the audience.
Saavn’s previous original audio production
Note that this is not Saavn’s first foray into original audio content. In April, the company announced the launch of 9 original audio shows. It also said that it might get into video next but did not provide a timeline for it. At that time, Saavn mentioned that it planned to charge higher ad rates for these shows, and eventually, put some of the original content behind paywalls.
Saavn funding: In July last year, Saavn raised $100 million led by Tiger Global and other existing investors. At the time, it said it would update its apps to include personalised multi-language homescreen. Rishi Malhotra, cofounder and CEO of Saavn, hinted in a statement that there was a likelihood of Saavn expanding to the entertainment business other than its music business.
Developments in the online streaming domain:
– Earlier this month, Sony Pictures Network India’s online streaming platform SonyLIV partnered with film institute Whistling Woods, to stream the short films created by its students on its online platform.
– Netflix tied up with Phantom Films to create an original series based on author Vikram Chandra’s book Sacred Games.
– Media and news startup ScoopWhoop partnered with political news and analysis website Newslaundry to launch a web series called Chase on YouTube.
– In April, ErosNow forayed into Malaysia through partnerships with two local telco; Maxis Berhad and U Mobile.