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Eros Now, the video streaming platform of Bollywood production house Eros International, will allow its premium subscribers to download videos offline for free on Android devices; iOS users will have to wait. The feature is also available for normal subscribers at $1.49 (Rs 99) per month in India and $7.99 for international subscribers and downloads are allowed on WiFi networks only.

Users can also choose the quality of the video format while downloading for offline viewing. The video file is stored in the app’s ‘My Downloads’ section and cannot be retrieved manually through a file browser.The new feature announced by ErosNow is primarily aimed to allow subscribers to watch films when they are faced with connectivity issues due to low bandwidth, etc. or when they have a limited broadband data availability.

YouTube Smart Offline: The new offline feature on Eros Now was announced just a week after YouTube launched ‘Smart Offline’ mode in India, which allowed users to download videos overnight within the mobile app by taking advantage of cheaper or discounted data packs available during late night hours or non-peak hours.

Eros Now on Apple TV

Last week, Eros now launched its streaming platform on Apple TV. Eros Now’s collection of Bollywood and regional language films, music and originals will be available on-demand to Apple TV users across 80 countries like US, UK, and India, Canada, Australia and Malaysia, among others. This development came just a month after Eros Now launched its streaming platform on Amazon Fire TV in early May.

Apple TV users will have to download the Eros Now app for viewing content across movie titles in Hindi, Tamil, and other Indian languages; TV shows from 5 different channels. It also offers online streaming of music across genres like India folk, devotional, ghazals, regional music, etc. Currently, Eros Now claims to have more than 37 million registered users. Its services are currently available through a desktop website and a mobile app.

Financials: In Februaury, Eros International’s total revenues decreased 39.74% to $60.5M in Q3 FY16. It reported digital & ancillary revenues of $22.2 million for the quarter ended December 31, 2015, registering an increase of 4.23% from $21.3 million in the same quarter last year.

Other content partnerships by Eros Now

-In January Idea Cellular entered into a platform and content deal with ErosNow, allowing Idea 4G customers to watch movies, originals and short form videos at Rs 49 per month, a discount from the regular price of Rs 99 per month.

In October 2015, Eros had tied up with Ortel Communications, a multi system operator (MSO) and ISP, to offer a subscription based movie streaming service called Ortel Broadband Movies.

In August last year, Eros had also entered into a partnership to offer movie and video content from Eros Now and other partners on Airtel’s Wynk app.

-In June 2015, ErosNow  partnered with WeChat to its users to listen to music, watch videos and get Bollywood gossip and news through its official channel on the messaging platform.

Image Credit: Flickr user Newsbie Pix under CC-BY 2.0 license