Update: TranServe contacted MediaNama and said that they were not responsible for mobile recharges on AskmePay. They further clarified that the company only enables wallet experiences over an API stack. “The implementation and the front end experience, including consumer experience , messaging OTP etc is controlled by the merchant which is AskmePay in this case,” a spokesperson said over email. “Performance issues like those mentioned are beyond who is the enabler from a wallet platform,” it added.

Earlier: Internet company AskMe Group has launched a mobile wallet called AskmePay which will integrate 15 million merchants from AskMe, Askme Bazar, Askme Grocery and Mebelkart. It has tied up with Transerv for processing payments on the wallet as it has not yet got a separate prepaid payments instrument (PPI) licence  from the Reserve Bank of India.

From AskmePay’s terms and conditions, it says that the wallet’s  services will be provided by Getit E-Wallet Private limited. Note that Askme is a Getit Group company and it had acquired it in 2013 from Network 18.

“Paytm’s of the world are now trying to create an offline merchant network. Where as for us, it is a logical evolution because we have a existing history of dealing with those offline merchants,” Manav Sethi Group CMO and head of digital strategy, AskMe told MediaNama.

What it does

AskmePay allows recharges of postpaid , prepaid and DTH connections and it allows some utility bill payments as any other wallet. It also has a section where users can find deals or shop from offline merchants. There is an expense tracker too built in the app.

The app has a collect payment options and can make a request from other customers or users. Wallet can be loaded by credit cards, debit cards and net banking. There are no offline methods of loading money into the wallet.

First impressions

AskmePay’s wallet is more focused on offline. It runs a number of deals from AskMe Bazar on select products where one can shop online, but there are no extensive product categories. AskmePay is trying to make transactions physically at shops more simple. That said, the app itself seems buggy and needs to be worked on. When I tapped on on the deals section, it showed me some products but gets stuck while loading other products. However, when I tapped on a product it got added to a cart for check out.

When I signed out of the app and tried to login again, it asked me for my mobile number to send an OTP which I never got. In addition, the app sends a lot of spam notifications for deals. I got almost 12 notifications within a span of five minutes after logging into the the app.

Askmepay screenshots

A number of users on the Google Play store have given the app a one-star rating and most of the complaints were that their recharges did not go through. Perhaps this would work better if AskMe would get their own wallet licence.