Umang BediUmang Bedi, MD of the South Asia region for Adobe, has been appointed as the Managing Director of Facebook India, according to The Indian Express. Bedi will officially start at Facebook in July 2016, leading strategic relationships with top clients and regional agencies in the country.

He will be taking over from Kirthiga Reddy, who will be returning to the United States to take on a new role at the company’s headquarters at Menlo Park. She will start her new role in August 2016.

Bedi will be joining Facebook with close to two decades of professional experience. At Adobe, he was responsible for its business operations, including developing sales and marketing functions, driving strategic partnerships and alliances.

Bedi is an engineering graduate from University of Pune, an alumni of Harvard Business School

Reddy had stepped down from her position in February this year, according to The Hindu. She will join the Global Accounts team at Menlo Park, CA where she will manage a set of global brands and also lead the emerging markets efforts globally for the Global Accounts team, which manages Facebook’s relationships with the world’s largest global advertisers.