SnapDeal

In continuation with its strategy of expanding services, ecommerce platform Snapdeal has tied-up with the services marketplace, UrbanClap. The inventory is launched in a personal services category in Snapdeal’s Android mobile application, which will help consumers book services ranging from beauty services at home to house cleaning.

Anand Chandrasekaran, chief product officer at Snapdeal, confirmed the development via tweet.

The services are currently available in seven cities: Ahmedabad, Bangalore, Chennai, Delhi-NCR, Hyderabad, Mumbai and Pune.

Earlier last month, Snapdeal had launched a pilot programme under where it had tied up with Redbus, Zomato and Cleartrip, allowing customers to book bus tickets, flight tickets, hotel rooms and order food directly on the application.

Associations like these provide companies like UrbanClap, Cleartrip, Zomato and redBus access to Snapdeal’s user base and Snapdeal gets a commission for each booking made through its platform. Since personal service is a high frequency category, the tie-ups will also help Snapdeal increase the number of transactions on the platform.

Real estate vertical

Earlier, Snapdeal had introduced another category of Real Estate and Financial Services on its website, in the run up to Dhanteras, according to a report by FE. It had partnered with real estate developers, like TVS Emerald, Provident Housing and Runwal Group for those services.

Competition

– With this, Snapdeal will also be competing with directory services company JustDial. The company had launched the new version of its Search Plus app which integrates 24 services in September 2015. JustDial had launched an ecommerce marketplace in January 2015 and began aggregating neighborhood shops for the same

– In October 2015, classifieds portal Quikr launched QuikrServices, a vertical which will focus on the unorganised sector of service providers in the country, to provide access to buying, rental and leasing across home, travel, financial, health, fitness, beauty and events services

– Other services market places include Sulekha, LocalOye, Housejoy and Taskbob.

– In March 2015, Amazon launched a new online marketplace for users to book plumbers, electricians and other household professionals in the US. The service dubbed ‘Amazon home service’ would offer 700 services from licensed professionals at launch and is focused around big cities like San Francisco, New York and Seattle.