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Snapdeal acquires analytics firm TargetingMantra

Ecommerce marketplace Snapdeal has acquired TargetingMantra, an analytics firm that provides catalogue personalization, marketing and big data analytics, for an undisclosed amount. Sources told MediaNama that this an 'acquihire', but Snapdeal refused to confirm or deny this, saying only that the founders of TargetingMantra will join Snapdeal post acquisition. TargetingMantra was founded in March 2013 by Saurabh Nangia and Rahul Singh, and has offices in Gurgaon and Palo Alto. Its analytics platform will help Snapdeal build a better customer experience and conversion rates through product discovery, recommendations and categorization methods. Currently, Snapdeal claims to list more than 30 million products across 800 categories. It also claims to have more than 300,000 sellers, delivering to 6000 cities and towns in India. Bus/flight tickets and food orders: Last month, Snapdeal introduced flight and bus booking as well as food order on it’s Android app. Food order currently lists various restaurants in the user’s area, and lets users search for dish name and find food options by cuisine. The flight tab gives users the choice to book one way or two way flights after filling in basic flight details; this option is being offered via Cleartrip. Snapdeal Funding: In February, Snapdeal had raised $200 million in funding led by Ontario Teachers’ Pension Plan (OTPP) and with participation from Iron Pillar and other investors. The company will use the funds to build up its capabilities and for bettering consumer and seller experience. In August last year, Snapdeal raised $500 million from Foxconn, Alibaba and Softbank with participation…

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