NexGTv, a subscription-based video streaming platform has launched a mobile app named ‘NexGTv Kids’, which offers video content for children between the age group of 2 to 10. It is currently available for Android and iOS users across 140 countries.
The app currently provides Live TV listing of channels such as Cartoon Network, Pogo, and Big Magic. It also aggregates free animated movies, drama/thriller movies, and serials across multiple titles/genres. In addition to the entertainment content, kids will also have access to educational videos including art & craft tutorials, Science experiment videos, and nursery rhymes.
‘NexGTv Kids’ has a simple user interface; it prompts a home page listing categories of video content on launch. It also has three different tabs cataloguing LiveTV listings, Movies, and short videos. A spokesperson from the company told us that the app does not have any kind of parental control as content being added will be carefully reviewed and submitted to remove objectionable material.
YouTube Kids: The YouTube Kids app was launched in February last year, but was not made available in India; but we expect the app to hit the country soon. An interesting feature in the app is the ability of parental control—parents can report objectionable content popping up in the app. At the time of launch, the YouTube Kids app aggregated TV series like Sesame Street, Thomas & Friends and content from DreamWorks among others.
NexGTv global expansion: Last month, NexGTv expanded its video streaming platform globally across 140 countries. It claims to have over 1,000 Indian movie and TV show titles, as well as 150 TV channels platform. The company claimed to have has secured mandatory digital rights from content providers and distributors including Rajshree Entertainment, One Network, HT Media, among others to screen content globally.
Recent developments from NexGTv
-In Februaury, nexGTv tied-up with #fame to integrate its content on its streaming platform. As a part of the deal, #fame will create and premiere content exclusively on nexGTv before publishing it on other channels.
-In December 2015, film director Imtiaz Ali has tied up with nexGTv to launch a digital platform called SPOTLight where filmmakers and content creators can post their original short videos across genres.
Developments in online streaming
–Last month, ErosNow had forayed into Malaysia through partnerships with two local telco; Maxis Berhad and U Mobile. Through this deal, Eros’ app was made available to prepaid and postpaid users of both telcos.
-In the same month, Hotstar had launched premium subscriptions for Rs 199 per month offering exclusive selection of movies and TV shows.
-In April, Shemaroo Entertainment had tied up with Spuul to share their catalogs with their respective users.
-In March, Vuclip launched Viu, a video on demand (VOD) service for Rs 99 per month, in India. Vuclip had signed up with FreeCharge to make payments, making it much easier for users to pay for subscription.