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Helpchat gunning for JustDial’s Search Plus business? Not going to be easy

By Riddhi Mukherjee and Nikhil Pahwa Helpchat has now dropped the chat bit from its model (and maybe "help" too): it has laid off its chat team, giving 3-months’ severance package. This is Helpchat's second round of layoffs in less than a year, and its third pivot: it began as legal customer service assistance company Akosha, then switched to a chat based model (which Haptik alleged copied theirs). The company, which raised $16 million in series B funding led by Sequoia Capital, now appears to be a services marketplace. The new Helpchat, the old JustDial We checked, and the app already has several services live on its platform, including: mobile & DTH recharge, cab booking, train & flight ticket booking, online deals & coupons, ordering food, travel planning, booking household services such as plumbers, electricians, etc. Helpchat has tied-up with the likes of Uber, Ola, Zomato, Bookmyshow, RedBus, Swiggy, and Cleartrip among others for this. Earlier this week, the company tied-up with Jugnoo to enable auto rickshaw bookings through its app. But this isn't really a new thing. Helpchat's new model is remarkably similar to Justdial, probably without the scale that Justdial has. Justdial's SearchPlus business includes: cab booking, train & flight ticket booking, ordering food, online shopping, restaurant table booking, doctor appointment booking, booking hotel rooms, booking a car test drive, taxi services, florists, real estate, and many more. It currently has a total of 66 services on offer. Applying for loans and buying international SIM cards are some of the latest services…

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