Zomato has launched Zomato Base, its point of sale software, starting with 35 outlets of The Beer Cafe. The company initially piloted the project at The Beer Cafe in Gurgaon, which has now been extended to outlets in Mumbai, Pune, Amritsar, Bangalore etc.
The Android-based point of sale (POS) solution offers features like menu management to change prices and listings, inventory management to keep track of raw materials and other items, recipe management to track raw materials based on sales, CRM like customer’s preferences, birth dates, order history etc. and real time analytics.
The solution can also generate electronic receipts which can be forwarded via email or SMS and accept online payments. It can work offline as well, however we expect the payments and receipts will have to be made offline too. Interestingly Zomato lists a ‘stealth’ feature on the website, which it claims will “change the way you do business”, although it’s yet to reveal what exactly this feature will do.
As of now, it looks like interested merchants will have to get in touch with Zomato to try out Base, with the company promising to call back in 24 hours. We have asked the company when the solution will be made available for all merchants and how much it will cost, and will update when we hear back.
Table reservations: In January, Zomato launched Zomato Book, a table booking service which would let its users make, modify and cancel bookings, whether or not the restaurant was open. The company said that Book gives restaurant managers real time insights to maximise their seating capacity, estimate when a table will be free and offer notifications to waitlisted customers in case a table is available.
In April last year, Zomato had acquired the US-based restaurant reservations and table-management platform NexTable in a cash and stock deal to start providing the service. In November, in a conference call, Zomato CEO Deepinder Goyal said that for monetising table reservations, the company charged restaurants a flat fee (of ~ Rs 10,000 per location) on a monthly basis to use the service.
Other developments at Zomato:
– The same month, Zomato shut down online ordering operations in 4 cities; Lucknow, Indore, Cochin and Coimbatore saying that the size of the market in these cities accounted for less than 2% of its order volumes thus leading it to this decision.
– In September, Zomato raised $60 million in a round of funding. The platform said it would use the funds to invest in its new businesses such as online ordering, table reservations, point of sales, and the whitelabel platform.
– The same month, Zomato started offering a whitelabel platform to help restaurants create their own mobile apps. The company claims that its platform can create ‘market-ready’ iOS and Android apps in less than 3 weeks.