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T-Series has crossed 10 million subscribers on its main channel on YouTube, with an overall 7.7 billion video views, reports BollywoodHungama. The company currently owns 16 channels on YouTube with overall 13.6 million total subscribers and 30 billion views.

According to T-Series most of its channel subscribers and views come from outside India, including from USA, Canada, UK, Germany, Saudi Arabia and other SAARC countries. The company’s most popular videos are trailers and full songs from movies released in the last year or so. The company  reached the 2.3 million subscribers and 1 billion videos views on YouTube in 2013.

As of now, T-Series lists videos on its own website as well although these are embedded YouTube videos. It also hosts various songs on its website, which users can choose to buy individually. The company does not have its own app, rather it uploads videos to YouTube, and has content tie ups with streaming services like Saavn.

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YouTube T-Series court case: MediaNama readers might remember that T-Series had filed a case in the Delhi High Court against Google and YouTube, and had obtained a restraining order for copyright infringement, followed by an interim stay order, back in 2007; in 2008, the two parties were give time to settle out of court, which they did, in 2011. Interestingly, seven months later in September 2011, YouTube had announced its partner program in India enabling video content creators to become content partners with YouTube and monetize their work through advertising on the website.

Also read: Here’s why the music labels are furious at YouTube. Again.

Other YouTube content distributors: Direct competitors to T-Series like Sony, Eros Now and Saregama have over 8 million, 4 million and 1 million subscribers across channels respectively. However, Sony, Eros and Saregama also have mobile apps to complement their YouTube channels. Content creators that depend exclusively on YouTube are getting rare; even All India Bakchod (AIB) & The Viral Fever (TVF), both of which crossed the 1 million subscribers mark on YouTube in March last year, are no more YouTube exclusive. While TVF opted to launch a movie streaming service called TVF Inbox Office, AIB launched a new show on Hotstar.

Also read: MixRadio shuts, and online music is still searching for a business model

Other developments:

– Last month YouTube, along with its content partners Culture Machine, Only Much Louder (OML), Qyuki and The Viral Fever (TVF), said it would launch original content related to beauty, comedy and other genres.

– In the same month, FremantleMedia launched a Facebook exclusive web series using Facebook Live for realtime comments.

– In October last year, ErosNow claimed to have crossed 30 million registered users on its platform.