A few weeks ago, in a panel discussion with journalists, editors and and new media heads, InShorts co-founder and CEO Azhar Iqbual had this to say on how it would make money: InShorts currently does not make any money. We’re right now working only of venture capital money. There’s no particular revenue model… Right now, our main focus is trying to get eye balls on Inshorts and make sure people read our summaries as they don’t have time. @tsuvik "we're all on VC money now. We have no idea how to make money" — Shashidhar KJ (@lomirgenii1988) March 31, 2016 @r3dash @lomirgenii1988 @tsuvik I think so as well. — Vikas SN (@tsuvik) March 31, 2016 It seems that InShorts have finally figured out a revenue model. The company has signed partnerships with five ecommerce companies - Zomato, Bookmyshow, Tripigator, CarDekho and BikeDekho - and will provide branded content for the same. "Our monetisation roadmap is going to be based on combining brand centric content with the power of personalisation. In effect, we hope to solve the problem brands face in reaching the right customers. Brand partnerships like these are the first steps in that direction and the response from our users has also been very encouraging,” Iqbual said in a statement. In addition, InShorts has also partnered with over 30 publishers to position itself as a content distribution platform. The publishers include: Sportskeeda, Catch News, MotorScribes, Indian Express Group, India Today Group, The Guardian, Outlook, Reuters, PTI, ANI, The Next Web, Trak.in,…
