Less than a month after raising $25 million from Xiaomi and existing investors Intel Capital, Bessemer Venture Partners and Rakesh Jhunjhunwala, digital entertainment company Hungama has signed a content sharing deal with Sri Lanka Telecom (SLT) and its local partner Evoke International, reports IndianTelevision.com. Following this partnership, SLT will launch a streaming service for its broadband users, enabling them to stream and download movies, music and other audio-visual content for a monthly subscription fee. SLT broadband users can visit www.sltfilmhall.lk to register for the service. The subscription fee can be paid at the end of the month, along with the telephone bill.
SLT customers will be able to access Hollywood, Bollywood as well as Tamil, Telugu and Sinhala movies and songs. Gaming content will also be available on the as yet unnamed streaming platform. Evoke International will be responsible for content delivery. The streaming service will be expanded to Mobitel users, SLT’s telecom arm, and to users of its personalised TV service PEO TV. PEO TV users just need to add the feature to their set-top box. Hungama Digital Media Entertainment’s COO Siddhartha Roy told IndianTelevision that they’re looking to launch new entertainment products specifically for Sri Lanka in the future.
Towards the end of last year, Hungama Digital Services CEO Carlton D’Silva had told VCCircle that the company was looking to foray into Sri Lanka in 2016, and then Dubai.
The company raised $25 million from smartphone maker Xiaomi and existing investors, earlier this month. It plans to use the funds for expanding its content library and improving its products. Hungama also mentioned that it will soon add 8000 hours of TV content on Hungama Play, a platform it had launched in July last year. Hungama Play lets users rent individual movies or subscribe to a monthly plan of Rs 249 for unlimited access to a catalog of movies for 30 days. As of now, it claims to feature over 6,500 movies from Bollywood, Hollywood and in regional Indian languages like Telugu, Tamil, Marathi, Oriya, Bhojpuri, Gujarati, Kannada, Bengali and Punjabi (overall 12 languages).
Hungama currently claims to have 65 million monthly active users on its platform. In May last year, the company had around 50 million monthly active users, an increase from around 15 million users in 10 months.