GirnarSoft, the parent company of CarDekho, Gaadi and Zigwheels, has acquired software services startup Connecto in a cash and stock deal to improve user experience across all the websites and apps of the company. The company did not disclose the financials of the acquisition. Connecto will help GirnarSoft to create user profiles by tracking user behaviour in real time, and personalise user segments via web notifications, emails, in-app and Chrome notifications. It will integrate its framework into GirnarSoft’s tech infrastructure. Connecto offers a free, custom and $10, $50 and $100 per month plans for its services. It has clients in Clovia and CollegeDekho (in which GirnarSoft invested $1 million in December last year, and $2 million from Man Capital this month). It is unclear if it will continue to offer the same plans in the future. The startup was founded by Jagmal Singh and Saurabh Mathur in November 2013 and offers tools for marketers to engage their audiences by showing targeted lead forms, offers, surveys and Facebook likes among others. It offers these solutions across sectors and also offers notification engine, A/B testing, custom integration and automatic user profile creation. ASI investment: Earlier this month, GirnarSoft made a strategic investment in the car testing and benchmarking firm Advanced Structures India (ASI). With this investment, ASI will provide the technical backend for reviewing cars listed on CarDekho. GirnarSoft’s previous acquisitions: Earlier this month GirnarSoft acquired roadside assistance company Help On Wheels in an all cash deal to boost its roadside assistance vertical.…
