Explara, the Bangalore based event platform, has launched an Event Performance Marketing to offer various marketing solutions to event organizers. The service will allow organizers to carry digital marketing campaigns through Explara, in return the organizers will pay a percentage of the ticket value as commission. The company mentions that organizers will not need to pay any upfront fees or registrations fees, and that it takes commission only on a successfully sold ticket. The marketing solution will attempt to sell tickets through Google Adwords, Facebook Ads, sponsored posts on Instagram, Twitter and Linkedin ads, newsletters, push notifications and popups etc. Note that it's not clear what percentage of the ticket price will be charged. Explara funding: In November last year, Explara raised an undisclosed amount of funding (with convertible debt) led by Hyderabad Angels, Ness Wadia and Singapore Angel Network and with participation from existing investors. At the time, the platform integrated its city experience marketplace with personalised recommendations based on interest topics, location and social graphs, as well as launched ‘City Experiences discovery’ apps on Android and iOS. The marketplace started offering movie ticketing as well. IndianStage acquisition: In April, the company acquired events ticketing company IndianStage for an undisclosed cash and equity deal. Post acquisition, IndianStage founders Baskar Ethirajan and Sajesh Nair joined the Explara management team. The company said then that IndianStage would continue sales and business development for Explara going forward, as Explara would take advantage of IndianStage’s foothold in the entertainment segment. Interest discovery: In…
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