cleartrip-multicity-cmn

Online travel agency Cleartrip has launched multi-city flight booking on its mobile apps. The multi-city flight booking on mobile allows users to book up to 4 flights in the same booking. Cleartrip claims that it has also reduced the number of clicks to make a booking, in order to tackle incorrect info and errors. Users will need to update the app to avail this feature.

The feature was already live on web, but is not available on mobile web. Strangely, while trying to search or book from mobile web, the site prompts the user to either re-open in a browser or go to the app. As of now, other aggregators list stopovers at other cities, which is outside the user’s control since only airlines decide stopovers. Cleartrip’s feature is much like Google Maps’ web version where users can search for directions and places and keep adding options (upper limit unknown).

Transaction size immaterial on mobile
For our #Outlook16 series, Cleartrip’s Subramanya Sharma told MediaNama transaction size was of no consequence on the mobile channel (people are very comfortable booking tickets that are upwards of Rs 20,000 as well – 40% of our transactions are average size of above Rs 10,000). Sharma added that lower ticket sizes had very high correlation to quick adoption on mobile.

Mobile traffic exceeded web
59% of Cleartrip’s overall traffic and 46% of all transactions on the platform came from mobile, the company said while sharing data on its Q2 2015 performance. Overall, the platform saw a 24% growth in quarter-on-quarter (QoQ) traffic; with a 17% growth in air transactions and 41% growth in hotel transactions during the same time period.

Other Cleartrip features and developments:

– In November 2015, Cleartrip launched a rewards program where it would offer free Activities worth Rs 500 each on the first 3 eligible bookings.

– In October 2015, Yatra, MakeMyTrip and GoIbibo started delisting online budget hotel room aggregators Oyo Rooms and Zo Rooms from the platform, where Cleartrip said that it would continue to list them.

– In August 2015, the company launched a mobile marketplace for theme based activities, listing a curated collection of over 5,000 activities and things to do in 50 cities including metros and tourist destinations.

– In June, it launched a partial pay feature that let users pay only the cancellation fee upfront for pre-reserving their tickets. Users then needed to pay the remaining amount 4-5 days before the journey commenced, else the ticket would be considered as cancelled and the deposited fee would be charged.

Image Credit: Cleartrip