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Zee Media Corporation Limited announced that it will be launching a television news channel called WION (World is One News) in the summer. The new channel will report global news and issues from a South Asian perspective.

Initially, WION will be a mobile/digital first platform and later an international television channel. News content will be available to audiences on their preferred screens. The network will also be looking at user-generated content. Newsgathering teams will be equipped with mobile technology for an ‘anytime-anywhere’ live approach.

The channel will be headed by veteran journalist Rohit Gandhi. He was hired by the media house earlier in August 2015 as editor-in-chief.  Gandhi would be in charge of all operations and will hire the entire editorial and technical teams. He will report to Zee Entertainment MD & CEO Punit Goenka.

Interestingly, WION will have bureaus across the globe and will have a mix of  journalists with diverse nationalities. This comes at at time when many foreign bureaus are being shut down by western media houses.

Zee Entertainment financials

Advertising continued to increase its share in the revenue mix of Zee Entertainment as the company reported advertising revenues of Rs 941.88 crore for the quarter ended December 31, 2015, up 26.8% year-on-year (YoY) compared to Rs 742.6 crore in the same period last year.

Acquisition of India Today companies

Earlier last month, Zee Media acquired 80% majority stake in two of India Today Group companies, Today Merchandise and Today Retail Network. The companies in process of being acquired are working on creating a retail TV channel and and an ecommerce website to complement the network.