Broswer maker Opera announced that its latest desktop browser is now coming with a native built-in ad blocker. The company says that it is doing this so that web pages can load faster and claims it can cut page-loading times by as much as 90% by avoiding various third-party ad networks deliver promotional messages to users.. The company also claims that its ad-blocking feature is on average 45% faster compared to browsing on Google Chrome with the AdBlock Plus extension, on its blog. Opera's ad-blocking feature is deactivated by default. While browsing, the browser will detect whether there are ads that can be blocked, and it will suggest enabling the ad-blocking feature. Opera says that users can disable ad-blocking on a website and the website will added to an exception list, which they can manage from the settings. "We added some sites there for you to test with – feel free to alter the list and add the sites you find that offer a good experience with ads enabled. Just to give some credit – CNET and TechCrunch appear to offer very good experience to their users with ads on – with only marginal delays in page loading," it added in the blog. It’s also worth noting that publications such as the Washington Post also forced users to disable ad blockers to access their content in the past. City AM, a London financial newspaper, has been blocking the text of stories on Firefox browsers with ad blocking enabled since October, as indicated by this Information Week report. Also read:…
