Komli Media, whose Indian arm was bought out by SVG Media in August 2015, has renewed its partnership with Twitter India till March 2017. The partnership was first signed in 2012 and will let Twitter expand its promoted products advertising suite and help it monetise those. In a press statement, Akshay Mathur, SVP, Komli Media said, “.. This partnership also makes us the only player with a complete digital and mobile marketing portfolio and the partner of choice for marketers operating in this region.” Aliza Knox, VP of online sales, APAC and LatAm at Twitter said, “The partnership will provide additional on-ground support to Twitter's clients and prospects in India, working in parallel with our direct sales team, to strengthen Twitter's presence in the market.” SVG Media’s acquisition Komli drives Twitter ad campaigns for companies like Levi’s, Cathay Pacific, Zoomcar, Swiggy and Adani. In August, we’d reported that Komli Media was looking to sell its India business, following the sale of its Asia Pacific business to Axiata, and the hiving off of RevX. SVG Media’s acquisition gave it a reach of over 150 million Indian Internet users across screens, the company claimed, including a combined share of 60% of the digital marketing-network spends in India. Consolidated revenues for SVG Media with Komli integrated would be more than $50 million, according to the company. Note that in December 2014, SVG had claimed revenues of over $40 million. Promoted videos grew on Twitter India In December 2015, Twitter India’s consumption of the…
