99Games has signed a deal with Yash Raj Films (YRF) to exclusively publish ‘Sultan: The Game’ based on the Salman Khan movie of the same name, reports BusinessWire. YRF mentions that in the future, the company will not just create movie-themed games, but also use concepts from the movie and release games ahead of the movie to drive audiences to first day shows. The movie is expected to release on 8 July 8 this year, although its not clear if the game will be released with, or after the movie. 99Games and YRF have tied-up before; prior to this FAN: The Game was released based on a Shah Rukh Khan led movie. The company had also launched Dhoom: 3 The Game, again based on the movie, back in 2013. Other than games in tie up with YRF, 99Games offers games like Star Chef, SpellUp, Million Dollar Arm Game etc. on Android. Robosoft funding: Note that in April last year, Robosoft, the parent company of 99Games, had raised a series B round of funding of ~$12 million. Post this round, subsidiaries 99Games and Global Delight would become new companies, which would not depend on Robosoft for funding. It had set up mobile games subsidiary 99Games, through which it offered games for iPhone, iPad and Android, back in 2008. YRF HOOQ partnership: In July last year, Singtel’s video streaming service HOOQ had expanded its catalog to include movies from Yash Raj Films, including a mix of both old and new Hindi movies.…
