Bangalore-based online furniture store Urban Ladder has appointed Sanjay Gupta as its chief marketing officer. He will be responsible for the company’s marketing strategies, including branding, creatives and content, as well as digital and product marketing.
Overall, Gupta has 12 years of marketing experience. Prior to Urban Ladder he was the head of marketing at Wellness and Youth, Marico Ltd. He was also a partner at Purple Squirrel Consulting and lead the home & personal care at Accenture. He was also the category head at Saffola, before which he was brand manager for Parachute at Marico.
In July last year the company appointed Apurva Dalal as its chief technology officer. Dalal would be responsible for helping ramp up the company’s technology platform. In January, the company had appointed Kartikeya Misra as its vice president (VP) and head of online product. In his new position Misra would be responsible of the overall online product roadmap, including strategy and execution, with the engineering team.
Urban Ladder had also appointed Manu Prasad as its Director of Brand Marketing, effective from November 2014. Prasad would be responsible for the company’s brand marketing efforts on offline and online social media platforms.
Urban Ladder funding: In April this year, Urban Ladder secured an undisclosed amount of funding from Cambrian Ventures founding partners Anand Rajaraman and Venky Harinarayan, possibly in their personal capacity. In the same month, it also raised $50 million in a series C round of funding. The platform planned to use the funding for expanding to new cities, investing in technology and hiring. Ratan Tata had also invested an undisclosed amount in Urban Ladder in his personal capacity, in November 2014.