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Netflix to premiere Brahman Naman exclusively and globally

Netflix seems to have begun acquiring original content from India. The video service will stream the movie Brahman Naman, which premiered at this year's Sundance Film Festival, globally and exclusively. A Times of India report said that Netflix acquired the rights for the movie for a"seven figure deal" (although it's unclear if the deal was in US Dollars). Netflix CEO Reed Hastings had said in November 2015 that the company is planning to launch original Bollywood and animation programming aimed at non-US markets. In the next week, Netflix said that it would be streaming Gangs of Wasseypur as a mini-series. Hastings also said that creators needed to focus on developing shows for global scale and audiences, since the distribution problem had been solved with the Internet. He added that Netflix would spend $5 billion on content next year, including acquiring talents. Also read: How Netflix’s Indian entry affects video players in the Indian market Need for subtitles Hastings also emphasized that Netflix will be adding more languages in subtitles as part of it its international push. As part of its launch in Saudi Arabia, Netflix translated the service and subtitled the content in Arabic. "Then in much of the world – Russia, Poland, central and eastern Europe – we are still only in English. But we’ve got ways to go and we’ll keep adding more languages to make the service more relevant," he added. (On a side note, they really do need to work on their subtitles) Original programming for web and mobile -…

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