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Online apparel portal Jaypore raises $4.37M from Aavishkaar

Indian apparel and accessories portal Jaypore has raised funding worth $4.37 million (Rs 30 crore) from VC firm Aavishkaar, reports VCCircle. It will use the funds for scaling its tech platform, hiring and brand building, along with product expansion of other and private labels. The company says that the name Jaypore is a ‘phonetic representation of Jaipur’, much like how Singapore is kind of an Anglicised version of Sinhapur. An Iamwire report states that Jaypore plans to launch its Android and iOS apps and claims to do 200-400 transactions daily at an average ticket size of Rs 4,000. It further adds that around 65% of its total orders come through the mobile website. Going forward, the company also plans to launch its Android and iOS apps. It records between 200-400 transactions daily, with an average ticket size of Rs 4,000 and around 65% of total orders come through its mobile optimized website. The Delhi based company was founded by Shilpa Sharma, Aarti Jesrani and Puneet Chawla in 2012. It aggregates, curates and sells sarees, jewelry, western clothing, home apparel and phone accessories from artisans, textile designers and independent artists. It ships for free for order values above Rs 999 and charges Rs 100 for orders below that value. Developments in the online apparel business in India: - Earlier this month, CraftsVilla, an online marketplace for Indian products, acquired the on-demand shipping service provider Sendd for $4.5 million. In November, it raised Series C funding worth ~ $33.3 million (Rs 220…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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