Amazon has launched grocery delivery services via an app called Amazon Now. The development was first reported by Mint. The company will now be competing against players such as PepperTap, Grofers and Spencer's. Interestingly, online cab service Ola had started grocery delivery services in Bangalore too. Rival ecommerce player Flipkart also launched grocery delivery services through an app called Flipkart Nearby in Bangalore. Flipkart only delivers in Koramangala, HSR Layout, BTM Layout, Ejipura, Jayanagar, JP Nagar, and Bellandur in Bangalore (basically the areas where every startup employee lives in). Amazon seems to source the groceries from offline stores such as Big Bazaar, Nature's Basket, Reliance Fresh and In and Out. The featured stores also shows Kirana Now and says "powered by Shopwel Supermarket". Shopwel also features in Amazon.in's top sellers. Amazon started local grocery delivery in March 2015 through Kirana Now in Bangalore on a pilot basis. At the time, Amazon delivered orders via its own logistics unit Amazon Transportation Service Private Limited, delivery boys from kirana stores and third party vendors. The service promises delivery within two hours (as does PepperTap). Orderable items include groceries like oil, flour, sugar, tea, juices, snacks, candies, sauces, jams, pickles, noodles along with household supplies and personal care items like shampoos, deos, detergents, diapers etc. Amazon Fresh in the US Amazon already has a similar service in the US called AmazonFresh, where it was first launched in 2007, where pick up options were provided to its users through Amazon lockers available in public zones. There, it offered…
