While Netflix launched in India earlier this morning, we spoke with Indian and international on demand video companies to understand their strategies and ask how and what affects them. Here are their responses: How are you modifying your catalog to compete with Netflix? Uday Reddy, CEO of YuppTV: YuppFlix was launched primarily for the expat audience outside India, and we’ve been focused on ensuring that regional and Hindi content is the single point of destination for movies on demand. We will continue to add more TV shows and some original content as well. We’re doing premium content for outside India, but for India, the price point, the market, the volume, the way people watch is very different so we put a lot of different types of content together for Rs 99. On original content: When we launched Bazaar, people uploaded some 400 short films in less than 15 days. There’s a lot of creativity and potential there, but we’re yet to finalise on a budget for original content. And through Bazaar, we become a video enabler platform where users can put content and make the maximum revenue from it. Abhayanand Singh, founder of Muvizz.com: Netflix is the global leader in offering studio content and caters primarily to the more mainstream titles however; and another entity called Mubi has existed simultaneously with Netflix. We are more like Mubi, catering to independent titles which get lost on such platforms. We are also a social platform, differentiating us from whatever exists in the same…
