Hike Messenger has announced that it crossed over 100 million registered users and 40 billion messages monthly. Note that the platform had reached 30 billion message monthly early in December after having reached the 20 billion monthly message mark in August last year.
As for the 100 million users, these are registered users and not active users, which we feel is a truer measure of a mobile messaging app. The company mentions that 90% of its user base is from India and under the age of 30. As of now, Hike claims that users spend 120 minutes per week using the app, apart from viewing 11.2 stories per user per day.
Interestingly, the platform claimed to have crossed 70 million users in October last year, when it stated that users spend over 140 minutes per week using the messenger. The company’s competitor WhatsApp claimed to have hit 900 monthly active users worldwide in September and in January last year, it claimed that its users were sending over 30 billion messages every day. Viber claimed to have crossed 40 million registered users in India in April last year.
Other developments at Hike:
– Earlier this month, Hike raised an undisclosed amount of funding from Matt Mullenweg, co founder of WordPress, Adam D’Angelo, founder of Quora and other individual investors.
– Hike also launched a feature called ‘Car Match’, allowing Hike users match, connect, chat and share rides
– Last month, Hike launched in 8 Indic languages including Hindi, Marathi, Tamil, Gujarati, Bengali, Kannada, Malayalam and Telugu.
– Hike started aggregating Hindi news stories in September, and had said then that it would roll out this feature for other regional languages as well. The messenger initially launched the News feature in August in English, aggregating stories from various leading dailies.
– In October, Hike introduced a new feature called Hike Direct, allowing users to send messages off grid, i.e. without the use of telecom networks or an active Internet connection.