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Funding roundup: Mycity4kids, Sensara, Tracxn and more

Mycity4kids raises $3 million from SIDBI VC Mycity4kids, an online platform for parents to seek out kids activities in their cities, has raised $3 million from SIDBI Venture Capital and YourNest Angel Fund. The company says that this funding will last it’s capital requirement for 2 years. It aims at breaking even in 12 months, and making 5 million users use the platform every every day in the next 18 months. The company made 50% of its Rs 4 crore revenue in 2014-15 through small businesses who advertised their services in the city, 45% from brand sponsored blog content and the rest from ticketing of kids events. It claims to have a million parents visiting the site every month, 2.5 million pageviews, 700 bloggers and 75,000 service providers listed across 9 cities. The company recently launched a mycity4kids Family Organiser app, and plans to launch mobile led initiatives for parents. *** Sensara raises $750,000 Sensara, a company which links the user’s TV with a remote app Sensy, has raised pre Series A funding worth $750,000 from Ganayantrika Systems and Lalitesh Katragadda, according to NextBigWhat. The Android app, which needs infrared support on phones, lets users search by actor for movies, show’s name, genre or channel name, ad break status and favourite show reminders. It claims to search through 450 channels and 9,800 shows in 14 languages. For phones without infrared, the app provides a TV guide and channel information. *** Tracxn raises funding from Ratan Tata Tracxn, a research platform for…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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