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Amazon India launches test preparation & info portal Exam Central

Amazon India has launched Exam Central, under the books department on the website where users can get access to sample question papers, solved papers and articles from academicians for entrance exams. It will also display exam info and calendar (for the next 3-4 months, updated in time), preparation books, study material, exams preparation tips and FAQs. This will cover exams like UPSC mains, GRE, GATE, IBPS PO, CAT, GMAT, IIT-JEE, bank exams like SBI PO, BPS Clerk, management exams, engineering and medical exams, as well as international and professional exams. Some of these books will also be available in Hindi. The select featured exam sample papers, solved papers and articles for the month will be free to download. The company said that it had witnessed a growing demand for exam preparation books for some time and that they emerged as the third most popular book category in 2015. Books on government vacancy exams were Amazon’s fastest growing category followed by English language learning books. Amazon’s entry gives it a heads up of sorts over other ecommerce marketplaces like Flipkart and Snapdeal. There’s a chance that the company may add more features to its Exam Central in the future, since it is also a book store where test preparation and study material is available. That saves users the step of finding a book in a curriculum and then looking for it online or offline. While Amazon does not compete with other education/test preparation companies with Exam Central directly, multiple startups and…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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