Online cab aggregator Uber has announced that developers of Android and iOS apps will now be able to integrate Uber’s “Ride Request” button on their apps, which will show next to every address or ‘intent to ride’ feature in their apps. The ride request button will let its users get a ride to hotels, restaurants, movie theatres or other specified destinations, and Uber mentions that developers will earn additional revenue for their businesses. Developers can follow this procedure to add the button: - Register app on the Uber Developer Dashboard - Install the new Uber iOS or Android Rides SDK - Configure and display the Ride Request Button next to every address or ‘intent to ride’ in your app. Optimize by specifying as much info about the Trip as you can (E.g. Pickup Location, Destination, Product etc). Doing this will direct existing users to the Uber app with the pre-configured ride details, while new users will be directed to download the Uber app from the app store. Developers in the US who sign up for Uber’s Affiliate program can earn money for every new US rider who signs up because of the button integration. TechCrunch reports that US developers will get $5 for every first time ride they refer. It adds that once developers sign up Uber on their platform, they will be barred from adding any other competitor apps on their apps, “to offer a consistent Uber experience in other apps”. Having this clause helps Uber, but does not…
