intex

Intex has partnered with Truecaller to integrate Truecaller and Truedialer in its Aqua Young smartphone devices. The handsets will be priced at Rs 5,090 and are available online and at offline retailers.

This is not the first time Truecaller has partnered with a company to add its app as a pre installed feature. It had earlier tied up with Cyanogen to make make the caller ID and blocking service app as its default native dialer app. The feature was to be rolled out over OTA updates.

Note that at that time Cyanogen had made it clear that users would be able to uninstall the app if they did not want to use it. However, it is not clear what sort of implementation Intex and Truecaller have gone for, and if it would be possible to remove the application without rooting the phone.

There are significant privacy issues around Truecaller, since users who have your number are essentially giving away your contact details for anyone to look up from its online directory. While there is an option for users to unlist their numbers, we are unsure about how many people are actually aware that their number is already shared on the service and then go about delisting it.

That said, this is an interesting initiative and should allow Truecaller to acquire even more users in the country. Note that the company already sees over 50% of its user base come from India, with over 100 million users. It has been pushing for further adoption in the Indian market with features like transliterating names to Hindi and an Android messaging app called Truemessenger, which claimed to have an automated spam filter.

Other developments at Intex:

– Earlier this month, Intex bagged the rights to own the Rajkot franchise for the Indian Premier League (IPL) series.

– In October, Intex said it was planning a Rs 1,000 crore smartphone manufacturing facility in Greater Noida. According to the company, the facility would be spread over 20 lakh square feet area and be developed in the next three years.

– In July, Intex licensed the Sailfish OS from the Finnish corp Jolla to release Sailfish based smartphones by the end of this year. The company mentioned then that the first smartphone to launch under this initiative would be called Aqua Fish and would be available by September. However such a phone is yet to hit the market.