Online classifieds business Quikr has launched Indic language support on its platform starting with Hindi, Telugu, Tamil, Malayalam, Kannada, Marathi and Gujarati languages. Users can switch the language for browsing, searching, posting ads and interacting with buyers and sellers. The new option is available at the top left of the website as a ‘language’ button, which users can use to switch to other available languages. Interestingly, on switching to a vernacular language, clicking on the search box pops up a vernacular language keyboard. This is immensely useful, as users can’t be expected to have physical Hindi/ other language keyboards. Quikr services launch: In October, Quikr launched Quikr Services a vertical which will focus on the unorganised sector of service providers in the country, to provide access to buying, rental and leasing across home, travel, financial, health, fitness, beauty and events services. Increased adoption of Indic languages: This year has been particularly good for Indic language users, especially Hindi users, as companies have increasingly started offering their digital content in Hindi and other Indic languages: - Earlier this week Snapdeal launched a multilingual interface on its mobile website, starting with Hindi and Telugu. - Earlier this month Alibaba said it would launch a Hindi version of its website for sellers, while Khan Academy launched a Hindi website with math lessons. Catch also launched a Hindi version with exclusive and translated content. - Last month, news curator app Inshorts launched a Hindi interface for its Android app. The same month, Truecaller started transliterating…
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