wordpress blog stats
Connect with us

Hi, what are you looking for?

13% of Twitter’s ad revenues comes from logged-out users and off-network

Social network and microblogging service Twitter reported total revenues of $569 million for the quarter ended September 30, an increase of 58% year-on-year. The company reported 320 million active users (MAUs) at the end of the quarter, an increase 11% year-on-year. Here are some of the takeaways from Twitter's earnings and analyst call: Monthly active users aren't growing fast enough Twitter reported a monthly active user base of 320 million which grew 11% y-o-y. However, the pace of monthly active users seem to be declining. In the preceding quarter, Twitter reported 316 million MAUs which grew 16% y-o-y. In the March quarter, it had 302 million MAUs growing 18% y-o-y. The number of active users on the platform has been a concern for investors for a long time. It needs to be pointed out that the majority of the additions were SMS Fast Followers in the current quarter too. Twitter added 13 million SMS Fast Followers where users who sign up for the service access Twitter solely via SMS. This would mean that many of them do not get most of the features on the mobile app. Off-network audience is now growing Two quarters ago, former Twitter CEO Dick Costolo introduced logged-out timelines on Twitter which could increase its off-network audience. Twitter now has an off-network audience of 700 million and it is adding to the company's revenue pie. Chief financial officer Anthony Noto said that off-network advertising revenue reached $66 million, or 13% of ad revenue, up from 8% of…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Starting now, YouTube videos may buffer or be unavailable if you're using ad-blocking apps.

News

During the antitrust lawsuit hearing, the jury had concluded that Google maintained an illegal monopoly in the Android app distribution market and the Android...

News

This development comes after the US Securities and Exchange Commission (SEC) approved Bitcoin ETFs earlier this year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ