truecaller

Truecaller has launched a transliteration feature on the app that will display user names in Hindi. For the feature to work, users will have to update the app to version 6.10 and enable Hindi language options from the settings. The update is live on Google Play.

This update should be useful for people using Android in Hindi, as previously names displayed by Truecaller on incoming calls were in English. It’s not clear if and when this feature will be implemented on other platform like Windows or iOS. As of now, Truecaller offers quite a few languages in its settings, although it’s not clear if it can transliterate names into scripts other than Latin and Devanagari.

100m users in India: Last month, Truecaller reported that it crossed over 100 million users in India. Truecaller claims to have a database of 1.7 billion numbers from the country and blocks over 120 million spam calls daily. The company plans to hit 150 million users in India by the end of this year.

Truedialer update: In September, Truecaller introduced an ‘availability’ feature on its Truedialer Android app where users could turn their availability to on and off. For this, both the users trying to call each other need to set Truedialer as their default calling app for to see these details, implying that the feature will be visible to only other Truedialer users.

Funding in the pipeline?

In August, we reported that the company was looking to raise $100 million in funding from as yet unnamed companies (possibly new and existing investors including Google and Twitter). The funding would value Truecaller at $1 billion and be used to grow the product, expansion and build an office in the US.

Truemessenger SMS app: In July, Truecaller launched an Android messaging app called Truemessenger, which claimed to have an automated spam filter, for the Indian market. Truemessenger would essentially do what Truecaller does for phone calls: identify the sender of the SMS through its claimed 150 million wide user base, especially for contacts outside a user’s phone book.

Cyanogen partnership: In May, OS-maker Cyanogen partnered with Truecaller to make the caller ID and blocking service app as its default native dialer app. The platform would roll out this integration in future OTA updates for OnePlus One and YUREKA users, as well as integrate it in future smartphones that came preloaded with Cyanogen OS. The feature would also be integrated in upcoming versions of the OS and be available for all users across the globe.