Ecommerce player Snapdeal has introduced Janus, a multi channel platform where users can discover, buy, same day local delivery and get value added services such as demos, installation, activation and returns at a store near them. At launch, these services will be available for mobile phones, tyres, home appliances and fashion apparel categories in partnership with The Mobile Store, Michelin, Luminous and Shoppers Stop. Kunal Bahl, Co-founder and CEO of Snapdeal said that Janus would “blur the lines between online and offline retail and act as gateways to each other”. The company’s press statement said that studies indicated the switching between online and offline by consumers, before making purchase decisions. Snapdeal’s partnerships with the above mentioned companies will allow users to buy phones on Snapdeal, with the option to pick them up or get them delivered from the nearest The Mobile Store (TMS) shop within 2 hours of ordering. TMS agents will deliver services like SIM resizing, data transfer and screen guard installation at the user’s house, across 70 cities in India. Snapdeal plans to add more services to its repertoire. According to Snapdeal's cited statistics, 77% of consumers browsed in stores before making a purchase online, and 55% consumers conducted on-the-go mobile research before making a purchase in store. Snapdeal aims at fulfilling a user’s needs of post purchase services like data transfer, screen guards etc when it comes to mobile phones. Snapdeal currently claims to have over 15 million products across 500 categories and 200,000 sellers, who deliver to over…
