Paytm is launching hotel bookings in the next update of the Paytm iOS and Android apps. The company will offer over 20,000 hotel listings across the country in the first phase of the rollout, however, it’s not clear when this app update is to be expected.
Note that just last week Paytm said it would enter the hyperlocal services vertical, starting with food ordering, table bookings, cinema tickets and deals in the user’s neighbourhood. However, as of now, none of these services seem to be live. The company had also said last month that it would add movie and entertainment tickets on its platform within a week, although even this doesn’t seem to be live. We wonder if the company plans to launch all these features together during the next app update.
Overall, it looks like Paytm has been preparing to enter the hyperlocal vertical for quite sometime now. In July, the company invested $50 million along with investors SAIF Partners and Tiger Global Management for establishing an online to offline app-only marketplace called Little. The ‘Little’ app would basically act as a discovery platform for customers while letting offline merchants sell online to users in the area.
Earlier this month, Paytm also started offering 2 hour mobile phone deliveries in partnership with The MobileStore. In April, the company had also launched an app called Zip which was to connect local offline and online grocers, as its foray into hyperlocal grocery services. However, the app was pulled within 2 months of launch.
Interestingly, Zomato, which has also tied-up with Paytm, started integrating Paytm as a payment gateway on its Zomato Order platform last month. Other than Zomato for food, BookMyShow for tickets, Little for neighbourhood deals and The MobileStore for phones, Paytm also has a tie-up with the hyperlocal on-demand transport and delivery services provider Jugnoo, which raised $5 million from Snow Leopard and Paytm in June. Note that Paytm also raised an undisclosed amount in fresh funding from Alibaba and Ant Financial just last month.
100 million users: In August, Paytm claimed to have crossed 100 million users in the country, while carrying out over 75 million transactions per month. Earlier in July, Paytm also started offeringindustrial supplies on its platform including hand tools, power tools, safety and security equipment, test & measurement apparatuses, machines, lab supplies, abrasives etc.
QR payments: Last week, Paytm launched QR code based payments in the Paytm Wallet app, which could be used by shopkeepers or service providers in order to accept digital payments. Users could also pay via the Wallet app. The QR code would contain Paytm account details of the merchants, while the buyer only has to enter the payment amount and approve the payment.
Our Paytm coverage here.
Image source: Flickr user Kevin Dooley