The Indian Government plans to increase advertising spend on the digital platform, in lieu of ads on tradition media like print and television, reports Vccircle. According to Minister of State for Information & Broadcasting Rajyavardhan Singh Rathore, this will help increases the government’s presence in digital media, adding that the Government would also be present on popular platforms like YouTube. Interestingly, the government will lease out prime time (8-11pm) on Doordarshan to private broadcasters to better the quality of content provided on the national channel. He mentioned that the channel will be made available on smartphones as well as have a terrestrial digital broadcast to increase its reach. Other than this, the Minister mentioned that the government will create a single window for international film companies to shoot in India. In a bid to encourage ‘in-house’ talent, it also plans to set up a special effects and gaming university for which the government has been in talks for the last 6 months with various industry members. On a more whimsical note, the Minister mentions that with the high real-estate prices, movie theatre companies should look at offerings like mobile movie vans or smaller movie theatres. Clearly the Hon. Minister doesn’t have much time for theatres, as he completely fails to recognise the point of the theatre is a large screen in a large room. Rather than getting cooped up in a minivan and watch the movie on a tiny screen, most people would just rather watch it at home on their…
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